The world is increasingly driven not by words but by images. Do you have the right images of your products and services? Do your images convince customers to spend their hard-earned money? Do they build your brand the right way? Or could you use help reframing your brand and image to grow even more?
One simple way to accomplish all of these goals is to consult with a professional product photographer. In an era when many people have a camera in their pocket at all times, small business owners may not realize the value of working with an outside photographer. To help you find the best solutions for your business challenges, here are a few of the most important ways professional product photography will benefit you.
1. IMAGE QUALITY REFLECTS YOUR PRIORITIES
If you want customers or clients to see your products in the right light, you need to show images of them in the right way. Poor quality images can easily cause a customer to see your brand as cheap, unmotivated, poorly managed, or amateurish. On the other hand, the right quality pictures make you look larger and more professional than you may feel. They also capture your products in the best possible manner.
2. PROFESSIONALS KNOW HOW TO TELL STORIES
Today’s brand pictures aren’t just ways to show your products or services to customers. They’re ways to tell potential buyers a story you want them to know.
Consider a local honey producer who sells at farmers’ markets but wants to expand their range. How can they tell the story of their honey business through images? What values can they project? What image do they want distant customers to see? As a photographer gets to know you, your goals, and your business, they can help you find new ways to tell these stories.
3. PICTURES CAN BE USED AND REUSED
High-quality photos aren’t just for one-time use. Even though you may purchase them for your website, for instance, you can also use them in brochures, print ads, banners, trade show booths, social media posts, signs, special promotions, and even on the walls of your business. You’ll never need boring stock photos again.
4. IT CAN BREAK YOU OUT OF A RUT
Perhaps your business has already been operational for a while, but you’ve hit a wall in growth. Has the initial thrill of being a business owner worn off and you aren’t sure where to go next? Bring your enterprise and your own enthusiasm to life by looking at it through a new lens.
Aside from their training and skill, professional photographers are independent outside parties who can help you see things in a different way. They may suggest new angles or props, experimental techniques, unusual settings, or camera tricks. Any of these can help you refresh or refocus your energy.
5. YOU DON’T NEED TO LEARN NEW SKILLS
While your cellphone camera can do many things, it can’t substitute for a proper, high-quality photographic setup. But do you know how to create a professional photo shoot? Most owners aren’t familiar with lighting techniques, ISO, shutter speed, aperture, or using a rangefinder, for example. If you want to improve the quality of your product photos, though, you may need to learn these skills.
Do you have time and money to invest in equipment and training in good photography? Probably not. So why not work with someone who already has all these things and will bring them to the table without your extra effort?
Ready to give your small business the boost it deserves? Start by meeting with Alstrin Photography. We’ll help you find the best images to tell your story, build your brand, and attract the right customers. Call today to make an appointment.