Every successful brand photoshoot starts with a well-planned and executed approach. To achieve the desired results, you need to ensure your vision, the team you work with, and the overall logistics are on point.
If you want to make sure your shoot is an absolute success, here are some tips and tricks to ensure that your photos turn out exactly as you envisioned them.
Choose a Style
Before your photoshoot, decide on a style and theme that you want to capture. You could base your choices on a certain color palette, props, or vibe. This approach will help the photographer capture the look you want.
If you don’t know where to start, do some research and look at some inspirational photos online. You could also look through magazines and blogs to get ideas. Once you have a style in mind, communicate your ideas to the photographer and get their take on the best way to achieve your goal.
While you can decide on a style beforehand, keep an open mind if you have any creative ideas during the shoot. You never know when spontaneous inspiration will strike. Plus, your photographer can chip in with great ideas that could make your photoshoot even better.
Decide on Your Shoot Locations
Location scouting is an important step that you should not overlook. You can use location tracking websites to get an idea of what a certain area looks like and if the space reflects your brand and products. If possible, visit the location and take some test shots with your phone to ensure the lighting works and the background isn’t too distracting.
Think about the different locations you’d like to shoot in and how each one can add to your photoshoot. Depending on what kind of look you want, decide if an indoor or outdoor space works best. Outdoor locations offer more natural light and scenery, but indoor spaces provide a controlled environment you can easily manage.
You could work with a blend of both to create a truly unique vibe. A mix of locations would work best for a storytelling approach, but you can always opt for a single setup if your campaign is about one idea or mood.
In this case, you could use a studio as your base and then scout outdoor spots with interesting backdrops that will add to the overall feel of your images. This strategy allows you to mix and match, which can create a set of photos that’s truly one-of-a-kind.
Plan Out What You’ll Wear
If the shoot involves you or other people, your outfits should look cohesive and reflect your brand’s vibe. As such, you need to pick out the right clothes and accessories ahead of time.
Plan out different looks and come up with different combinations that would work well together. For instance, a crisp, white linen top coupled with black pants can look sophisticated and timeless if your shoot is for a formal event or product launch.
If you’re not sure what to wear, go for neutrals like white, beige, and black. These colors work well together and can look chic in any ensemble.
If your photoshoot is for a more casual occasion, go for comfy items like a T-shirt, jeans, and sneakers. You could add a few accessories like necklaces, earrings, or hats if you want to add a subtle statement. The key is to make sure you feel great in the items you wear and that they don’t overpower the overall look.
Make sure you bring extra clothes and accessories to add a bit of variety. This way, your photographer can switch up the looks during the shoot to create more dynamic images.
At Alstrin Photography, we understand there’s a lot to consider as you prepare for your photoshoot. As such, we always strive to make the entire experience a whole lot smoother for our clients. We can help you select the best locations, styles, settings, and poses to ensure that your photos remain timeless and unique.